The need to demonstrate value to multiple stakeholders in a dynamic healthcare landscape has driven an increasing intersection between traditional Health Economics and Outcomes Research and Medical Affairs functions, globally. Digital technologies have emerged as tools over the past few years to strengthen collaborations and engagement, and their use is accelerating in the midst of the global COVID-19 pandemic. Join this webinar to learn about five actions that HEOR and Medical Affairs can implement cross-functionally leveraging digital technologies to enhance evidence development, communication, engagement, and education. Hear from both HEOR and Medical Affairs experts as we review proven tactics used in strategic evidence generation and value communication throughout the product lifecycle. Our presenters will share a real-world example and provide tactical recommendations to enhance future collaborations and optimize business impact.

Presenters:

Jennifer Stephens
Managing Partner, Pharmerit – an OPEN Health Company

Seema Haider
Senior Director, former Pfizer Group Head, Patient Health and Impact, HEOR

Annemarie Clegg, MD
SVP, Strategic Services, OPEN Health

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