Dossiers Chinese value dossiers for new Hep C product and existing arthritis pain product
- Literature searches were conducted to identify references published and to address data gaps in China
- An executive summary outlining the value messages and supporting evidence was included as part of the dossier
Value Decks and Other MA Communication ToolsDeveloped 5+ value decks and value brief (as HTA submission form) for products in hypertension, hyperlipidemia, infectious disease, rheumatoid arthritis, and dry eye to support the need of marketing, market access, medical, government affair, and other internal stakeholders
- Target literature reviews were conducted
- Verification of evidence in the existing materials, such as GVD, was also conducted
- The value decks contained the key messages, evidence, key storyline, etc.
Developed Value Story Board, Objection handlers, value story videos, and various market access materials for oncology product, hyperlipidemia, antifungals, and antibiotics.
Developed a GUI tool to demonstrate budget impact for a new Hep C product